Connecting people to people, and people to opportunities.

Lindsay Watson is a workforce strategist, brand architect, and career communication expert who helps purpose‑driven leaders and organizations turn their expertise into opportunities. Her life’s work has been guided by three principles she calls the 3 Cs Framework: Commerce, Community, and Creativity—a system for building sustainable growth, fostering purpose‑driven partnerships, and solving problems through unconventional thinking.

Raised in a New England community where few people looked like her, Lindsay learned early that visibility creates possibility. Her family of firsts—educators, activists, and pioneers—modeled service and courage. They taught her that representation matters, that excellence opens doors, and that legacy is built by making sure others can walk through those doors after you. That principle has guided every chapter of her career—and shaped the three pillars of her work.

Commerce: Building Sustainable Growth Lindsay holds a BA in Communications from St. John’s University. For more than 20 years, she has worked at the intersection of people, systems, and opportunity—conducting tens of thousands of interviews and building partnerships with major organizations including Crayola, American Express, JP Morgan, NBC Universal, and PBS—some resulting in multi-million-dollar impact.

Her core insight, forged over two decades in the field: the people who advance aren’t always the most qualified—they’re the ones who can clearly communicate their worth.

Lindsay is the Co‑Founder & President of FIA NOW Employment Solutions (est. 2012), an award‑winning, NMSDC‑certified Minority Business Enterprise specializing in staffing, HR AI training, workforce consulting, and career coaching. FIA NOW has been honored as Micro‑Business of the Year (2022), Best Diversity‑Focused Human Capital Staffing Consultancy (2022), Best Staffing Services Firm (2020), and a North America Business Awards 2024 recipient. For more than a decade, FIA NOW has connected organizations to talent and talent to opportunity—one person, one partnership, one transformed career at a time.

She is also the Founder & CEO of Joy Fluent, a digital launch agency where she developed the AI Fluency Method—a structured system helping entrepreneurs, nonprofit leaders, government officials, military leaders, and international performers integrate AI, refine their messaging, and scale with clarity. Through Joy Fluent’s three‑part approach—clarity coaching, systems architecture, and strategic messaging—clients move from overwhelmed and stuck to confident and in motion. Joy Fluent exists at the frontier of human creativity and machine efficiency, helping leaders tell their stories in a world that’s changing faster than ever.

A graduate and mentor of the Milestone Circles Program through the Nasdaq Entrepreneurial Center, Lindsay supports emerging founders in building clarity, systems, and sustainable growth—passing forward the knowledge that fueled her own entrepreneurial journey.

Community: Purpose‑Driven Partnerships In 2026, Lindsay was appointed by Governor Josh Shapiro to the Pennsylvania Advisory Council for Inclusive Procurement (PACIP)—a statewide body chaired by Lieutenant Governor Austin A. Davis and co‑vice‑chaired by the Secretaries of General Services and Transportation. Representing Lehigh County on the Council, Lindsay brings her voice and firsthand experience as a two‑time small business owner and longtime advocate for equitable opportunity in public contracting. Her appointment builds on two decades of work connecting underrepresented entrepreneurs to the systems, resources, and partnerships that drive inclusive economic growth.

Her commitment to community runs deep. She currently serves or has served on the boards of the Lehigh Valley Community Foundation, American Heart Association, Miller Keystone Blood Center, Habitat for Humanity Lehigh Valley, and Women United—becoming the first woman of color on three of these boards. Through each role, Lindsay has championed access, equity, and the power of strategic partnerships to create lasting change. A 2023 Woman of Influence and 2020 Forty Under 40 honoree (Lehigh Valley Business Journal), Lindsay holds certifications from the NCBI Leadership for Diversity Institute and Cornell University’s Women’s Entrepreneurship program. She is a CORE Fellowship alumna of the Lehigh Valley Community Foundation.

Creativity: Unconventional Solutions A storyteller at heart, Lindsay made history as the first woman of color in WDIY 88.1 FM’s 30‑year history to host a public affairs show. As host of Influence Unplugged: Celebrating Black Legacy, she amplifies untold stories of excellence, creativity, and resilience across the Lehigh Valley and beyond. She is also the host and associate producer of PBS39’s upcoming documentary Echoes of Freedom (airing 2026), which honors local leaders and the legacy of freedom‑seeking in the Lehigh Valley.

As a certified career coach and keynote speaker, Lindsay teaches her signature 3 Cs Framework—Commerce(sustainable growth), Community (purpose‑driven partnerships), and Creativity (unconventional solutions)—helping professionals and organizations communicate their worth and move from reaction to readiness in an evolving workforce. Her keynotes and workshops draw on real experience: decades of watching people succeed not because they had the perfect résumé, but because they learned to articulate their value with precision and confidence.

Lindsay has spoken at Moravian University, the Black Engineer of the Year Awards (BEYA) Summit, Waves of Change National STEM Conference, CBO Global Summit, SHRM Lehigh Valley, and multiple Lehigh Valley Chamber of Commerce events including the Women’s Summit, Small Business Summit, DEI Summit, DisruptHR Lehigh Valley, and the Lehigh Valley Nonprofit Center Inaugural Conference. Lindsay’s mission is grounded in two beliefs: visibility creates possibility, and legacy is built by opening doors for others.

She believes that when people learn to communicate their worth with clarity and confidence, they create opportunities that change trajectories—not just for themselves, but for generations to come. She stands on the shoulders of those who came before her. And she honors them by seeking to open doors others can run through.